Learn What the Pros Know — No Degree Required
Whether you're running a side hustle, launching your first product, or scaling a small business, you're in the right place. Here, you'll find effective marketing tools, strategy, and clarity —taught by a university marketing instructor who believes the best ideas shouldn't be locked in a classroom.
WHY THIS EXISTS
Small businesses deserve smart marketing—not fluff.
After years of leading marketing departments and teaching marketing at the bachelor's and graduate levels, I realized something: the people who need this knowledge most—the small business owners, the doers, the problem-solvers— don’t have time to sit in a classroom.
So I built
my channel and this site for you. To demystify strategy. To translate marketing theory into practical actions. And to help you compete—confidently and creatively—against marketing teams with 10x your budget.
You don’t need jargon. You need results.
Start here:
Grab worksheets, strategy templates, and guides that go hand-in-hand with the videos. Save time. Skip guesswork. Get clarity.
Free Download: Identify Your Ideal Customers
Tired of targeting “everyone”? This guided 4-step Target Market Segmentation worksheet helps you clarify who your real audience is—based on where they live, how they shop, and what really motivates them.
This worksheet will help you understand who your best customers are so you can build smarter marketing campaigns and stop wasting money on the wrong audiences.
Based on real-world IMC strategy frameworks used by professional marketers.
Stay Sharp: Get Weekly Insights Direct to You
Join a growing list of entrepreneurs and small business owners getting weekly strategy lessons, bonus tools, and early access to new videos.
Newsletter Sign Up
Thank you for signing up! Please check your inbox for next steps.
-Prof.P
What Our Students Have to Say
"I used to dread marketing because it felt like smoke and mirrors. Prof.P made it finally make sense. The strategies we built actually worked—and it didn’t take a massive budget to get it right."
Aaron M.
Solopreneur
“For a small organization like ours, having Paul’s expertise has made a world of difference. He really understands who we are and it is great to see our online presence grow so fast. I cannot recommend Paul enough.”
"I used to dread marketing because it felt like smoke and mirrors. Prof.P made it finally make sense. The strategies we built actually worked—and it didn’t take a massive budget to get it right."
Aaron M.
Solopreneur
"I used to dread marketing because it felt like smoke and mirrors. Prof.P made it finally make sense. The strategies we built actually worked—and it didn’t take a massive budget to get it right."
Aaron M.
Solopreneur
Just some of the corporate giants small businesses are up against.
If you have a smaller team AND a smaller budget AND limited brand presence, what can you do to even the playing field? The answer is knowledge - learn their strategies, discover their weaknesses, and turn your smaller size into your greatest strength.
Want to Go Deeper? Book a 1-on-1 consultation with Prof.P
Need help with positioning, pricing, or campaign strategy? Prof.P offers 1-on-1 consultations for small business owners and solopreneurs looking to level up.
