Learn What the Pros Know, No Degree Required
Whether you're running a side hustle, launching your first product, or scaling a small business, you're in the right place. Here, you'll find effective marketing tools, strategies, and insights taught by a university marketing instructor who believes the best ideas shouldn't be locked in a classroom.
WHY THIS EXISTS
Small businesses deserve smart marketing, not jargon.
After years of leading marketing departments and teaching marketing at the bachelor's and master's levels, I realized the people who need this knowledge most (small business owners) don’t have time to sit in a classroom.
So I built
my youTube channel and this site for them(you?). To demystify marketing strategy, translate marketing theory into practical actions. To help small businesses compete confidently and creatively against corporate giants with x10 their budget.
No jargon, just results.
Start here:
Grab worksheets, strategy templates, and guides that go hand-in-hand with the videos. Save time planning your strategy!
Free Download: Identify Your Ideal Customers
Everyone is NO ONE. This guided 4-step Target Market Segmentation worksheet helps you clarify who your real audience is, based on where they live, how they shop, and what really motivates them.
This worksheet is designed to help you understand who your best customers are so you can communicate with them effectively.
Based on real-world IMC strategy frameworks used by professional marketers.
Stay Sharp: Get Weekly Insights Direct to You
Join a growing list of entrepreneurs and small business owners getting weekly strategy lessons, bonus tools, and early access to new videos.
Newsletter Sign Up
Thank you for signing up! Please check your inbox for next steps.
-Prof.P
What Our Students Have to Say
"Prof. P taught me that marketing is no joke."
“For a small organization like ours, having Paul’s expertise has made a world of difference. He really understands who we are and it is great to see our online presence grow so fast. I cannot recommend Paul enough.”
"Prof. P changed my view of marketing from sketchy sales tactics to practical strategies that genuinely help us connected with our community."
Ray T.
Solopreneur
"I used to dread marketing because it felt like smoke and mirrors. Prof.P made it finally make sense. The strategies actually worked, and on a budget."
Aaron M.
Solopreneur
It's David vs the Goliath(s), small businesses need the help.
With a smaller team AND a smaller budget AND limited brand presence, what can you do to even the playing field? The answer is knowledge; learn their strategies, discover their weaknesses, and turn your small size into your greatest strength.
Want to Go Deeper? Book a 1-on-1 consultation with Prof.P
Need help with positioning, pricing, or campaign strategy? Prof.P offers 1-on-1 consultations for small business owners and entrepreneurs looking to level up.
